Home > Privacy Policy

Privacy Policy

Your privacy matters to us. This policy explains what information ASM Tuition Academy collects, how we use it, and the rights you have over your data.

Last updated: 11 November 2026

ASM Tuition Academy ("we", "us", "our") is committed to protecting your privacy. This policy explains what personal information we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

ASM Tuition Academy is the data controller for the personal information collected through this website.

2. What Information We Collect

When you download free notes or resources

We ask for your first name, last name, email address, phone number, and whether you are a student, parent or teacher.

When you contact us or book a lesson

We collect your name, email, phone number and the details of your enquiry, such as subject, year group and preferred times.

If you become a student

We may also collect the student's name, school year, school, learning needs relevant to tuition, and progress information. If the student is under 18, we collect this from a parent or guardian.

Automatically

We collect technical data such as your IP address, browser type, device and pages visited, through cookies and similar technologies (see section 8).

We do not knowingly collect personal information directly from children under 13 through this website. Children under 13 should ask a parent or guardian to submit any forms on their behalf.

3. How We Use Your Information

We only use your information when we have a lawful reason to do so. The table below shows what we use it for and our legal basis.

PurposeLawful basis
Providing the free notes or resources you requestLegitimate interests (delivering what you asked for)
Responding to enquiries and arranging lessonsContract (or steps before entering a contract) and legitimate interests
Delivering tuition and tracking progressContract
Sending study resources, updates and news about our servicesConsent (you can withdraw it at any time)
Keeping accounting and legal recordsLegal obligation
Keeping our website secure and improving itLegitimate interests
Non-essential cookies and analyticsConsent

4. Marketing Communications

We will only email, call or message you about our tuition services and study resources if you have ticked the consent box on our forms or otherwise agreed. You can opt out at any time by clicking "unsubscribe" in any email or by contacting us using the details above. We will never sell your personal information.

5. Who We Share Your Information With

We only share information where necessary, with:

  • Website hosting, security and maintenance providers [name your hosting provider]
  • Email and communication providers [e.g. Yahoo Mail and any email marketing platform you use]
  • Analytics providers [e.g. Google Analytics, if used]
  • Professional advisers, such as accountants and legal advisers
  • Authorities, where required by law

These providers act on our instructions and are required to protect your data. Some may process data outside the UK. Where this happens, we make sure appropriate safeguards are in place, such as the UK International Data Transfer Agreement or an adequacy arrangement.

6. How Long We Keep Your Information

  • Enquiries and download form submissions: up to [24] months from last contact, unless you become a student
  • Student records: for the duration of tuition and up to [6] years afterwards
  • Financial records: 6 years, as required by law
  • Marketing contact details: until you withdraw consent or ask us to stop

We securely delete or anonymise information once it is no longer needed.

7. How We Protect Your Information

We use appropriate technical and organisational measures to protect your data, including secure hosting, access controls and limiting access to those who need it. No online transmission is completely secure, so we cannot guarantee absolute security.

8. Cookies

Our website uses cookies and similar technologies to make the site work, remember your preferences and understand how visitors use it. Essential cookies are always active. We only use analytics or marketing cookies with your consent. You can change your browser settings at any time to block or delete cookies, but parts of the site may not work properly as a result. [Link to your Cookie Policy if you have one.]

9. Third-Party Links

Our site links to external services such as Facebook, Instagram, TikTok, LinkedIn, YouTube and Google Maps. These have their own privacy policies and we are not responsible for how they handle your data.

10. Your Rights

Under UK data protection law you have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate or incomplete information
  • Erase your information in certain circumstances
  • Restrict how we use your information
  • Object to processing based on legitimate interests, and to direct marketing
  • Data portability, meaning receiving your data in a usable format
  • Withdraw consent at any time, where we rely on consent

To use any of these rights, contact us at asmtuitionacademy@yahoo.com. We will respond within one month and may need to verify your identity first.

11. Complaints

If you are unhappy with how we handle your data, please contact us first so we can put it right. You also have the right to complain to the Information Commissioner's Office (ICO):

12. Changes to This Policy

We may update this policy from time to time. The latest version will always be on this page, with the "last updated" date at the top.

13. Contact Us

For any questions about this policy or your personal information, contact ASM Tuition Academy at asmtuitionacademy@yahoo.com or +44 7794 821230.

Almost there! Get your free notes

Enter your details and your download will start straight away. We’ll only use them to share helpful study resources and updates from ASM Tuition Academy.